Thursday, June 2, 2016

TBT: Chris-Craft's New Line for 1948


Following World War II, the American economy started to grow immensely. Families had more money to spend on fun things. In 1948, Algonac based boat company Chris Craft promoted their new lines of pleasure boats for that year with this ad geared to those who were looking for to enjoy time out on the water.
    
Made from the finest mahogany, their boats were considered to be the best available. Though Chris Craft built custom vessels for superstars such as Frank Sinatra and Elvis Presley, even their lower-priced boats were known for their high quality by using woods like mahogany and teak as well as having many luxury items most other boats did not come with.
    
Within ten years Chris Craft became virtually synonymous with pleasure boating, offering 159 different models and became the sales leader in many categories of small civilian powerboats.
    
This summer you can see many of the beautiful boats from this classic era on display at the Annual Antique Boat Show in Algonac in June, Port Sanilac's Classic & Vintage Boat Show in August and the Blue Water Antique Boat Show happening in Port Huron in September.
    
Looking a couple of years ahead, in 2018 Port Huron will host "Boat The Blue" which is the Antique & Classic Boat Society's annual International Antique and Classic Boat Show and is one of the largest gatherings of its type in the world. 

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