Michigan Local Government Management Association Winter Institute Conference

It was quite a busy week at the Blue Water Area Convention Center in Port Huron as hundreds of city managers and leaders from communities across the state gathered at the center as part of a Michigan Local Government Management Association Winter Institute conference.

While sessions concerning everything from marketing and clean energy to regional collaboration and finance were some of the main topics of the conference, one of the highlights was a keynote speech given by Pure Michigan's Dave Lorenz. Dave discussed the marketing effort of the Pure Michigan tourism campaign, the Blue Water Area's Convention and Visitors Bureau's very active involvement in the campaign and the positive effects it has had on the area.

Following Dave's speech he discussed some of those things with the Times Herald's Jackie Smith. You can see that interview here.